Last
week Heineken announced that it will replace single-use plastic rings and shrink wrap from its multi-can packaging in the United Kingdom by next April. Heineken’s $28 million dollar investment in
sustainable packaging will eliminate 1.1 million pounds of plastic waste by the
end of 2021.
A spokeswoman for the Marine Conservation Society said: “This is an interesting development [from Heineken] and will help cut down the amount of plastic on our beaches and in our seas. These kinds of can yokes are regularly found on our beach cleans.”
Heineken’s
is actually one of the last major brewers to announce alternative packaging for
their product.
Last year, in a quest to find an alternative, Carlsberg announced plans to replace rings with recyclable glue. Diageo has started phasing out plastic packaging from multipacks of its Guinness, Harp, Rockshore and Smithwick’s beers and replacing it with cardboard packs.
In September, Budweiser said it was removing single-use plastic pack rings from its entire range of UK-produced beer – which include the bestselling brands Stella Artois, Budweiser and Bud Light – by the end of 2020.
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